Skyline Chili

Skyline Chili is a chain of chili restaurants based in Cincinnati, Ohio. Founded in 1949 by Greek immigrant Nicholas Lambrinides, Skyline Chili is named for the view of Cincinnati's skyline that Lambrinides could see from his first restaurant (which has since been demolished), opened in the section of town now known as Price Hill. It is also the "official chili" of many local professional sports teams and venues

Created by Author

Laura Becker

Subject: Food

Tags:3-way, Cincinnati Chili, Cincinnati favorite, Skyline

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15 Comments

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Inside the Guide

History of Skyline
Community Sponsorships

Print Ads
Website

Commercials
Advertising through "Word of Mouth"

Jingles

History of Skyline

From a small kitchen in the village of Kastoria, Greece, a fascinated young Nicholas Lambrinides watched as his mother and grandmother prepared authentic Greek dishes. Their recipes had been passed down from generation to generation.
Nicholas dreamed that one day he would bring these recipes and traditions to America, where he could share them with friends and family. In 1949, his dream came true when Nicholas opened his first restaurant overlooking the skyline of Cincinnati, Ohio and began serving his delicious secret recipes to appreciative customers.
Since then, Skyline Chili's Coneys, Ways and table-side service have
been enjoyed by generations. Our Chili continues to be made from Nicholas's original recipe, using a secret blend of spices and only
the highest quality ingredients.Skyline is dedicated to bringing
friends and families together for an experience like no other and
we will always be devoted to the American dream of that young
man from a small village in Greece.

Print Ads

Original Logo Design

http://thephonyconey.blogspot.com/2009/11/origins-of-skyline-chilis-jingle.html

Look at this and see what the logo would look like today

Billboard

http://www.flickr.com/photos/70323761@N00/143709483

Coney Ad

http://www.skylinechili.com/downloads/wallpaper/coneys.800x600.jpg

One of Skylines Print advertisements featuring their world famous cheese coney's

3-Way Ad

http://www.skylinechili.com/downloads/wallpaper/3way.800x600.jpg

One of Skyline's print advertisements featuring their signature item the 3-Way.

Extra-Cheese Ad

http://images.teamsugar.com/files/users/1/13188/42_2007/IMGP2149.preview.JPG

Skyline is advertising, how to make the 3-way, a sky-way!

Skyline celebrated 60 years

Make a 3-Way a 5-Way Promotion

http://photos-a.ak.fbcdn.net/hphotos-ak-snc3/hs046.snc3/13332_181954579576_26920394576_2604906_5227619_n.jpg

Habanero Cheese Promotion

http://photos-d.ak.fbcdn.net/hphotos-ak-ash1/hs292.ash1/21957_238270064576_26920394576_2917817_6044133_n.jpg

Celebrate Skyline's 60th Anniversary

http://hphotos-snc1.fbcdn.net/hs242.snc1/8920_159965549576_26920394576_2424165_7874230_n.jpg

Commercials

"My Girl" Skyline Chili rendition

http://www.youtube.com/watch?v=-10QMc-32q8

"My Girl" Skyline Chili rendition

Click to Close Video Player

http://www.youtube.com/watch?v =-10QMc-32q8

Cincinnati Reds wish Skyline a Happy 60th Birthday

http://www.facebook.com/video/video.php?v=145317855239

Bob Castellini wishes Skyline a happy 60th Birthday

http://www.facebook.com/video/video.php?v=145317245239

Marty Brennaman wishes Skyline a happy 60th Birthday

http://www.facebook.com/video/video.php?v=144814995239

Jingles

Recording "It's Skyline Time"

http://www.youtube.com/watch?v=YD9SdUUmVok

Gerald Brown from Shalamar helped make (perhaps) the best known franchise more popular with this commercial . The commercial music business has been a mainstay for Gerald through the years .He's been featured on scores of named brand items ; nationally advertised businesses and franchises and can be heard in the background music of the daytime soaps and on spots for every major network .

Recording "It's Skyline Time"

Click to Close Video Player

http://www.youtube.com/watch?v =YD9SdUUmVok

The origins of Skyline Chili jingle

http://thephonyconey.blogspot.com/2009/11/origins-of-skyline-chilis-jingle.html

Take a look at this and see where the original jingle came from

Community Sponsorships

Skyline is happy to be a part of the communities that we serve and proud to partner with the great local institutions listed below. Working together, we bring you our world-famous, secret-recipe chili products to a variety of unique attractions and special events. Please click through to their web sites for more information about each of our partners.

2009 Corporate Partner of the year for youth sports

http://www.youtube.com/watch?v=VLDAcgRgT_w

This video shows all the different types of sponsorships Skyline Chili does through out the community in youth sports.

2009 Corporate Partner of the year for youth sports

Click to Close Video Player

http://www.youtube.com/watch?v =VLDAcgRgT_w

This video shows all the different types of sponsorships Skyline Chili does through out the community in youth sports.

Kings Island

http://www.youtube.com/watch?v=l7qTK0GCdGU

Skyline is a proad partner of Kings Island. They sell Skyline Chili in the park, have signage through out the park and host this food eating contest.

Kings Island

Click to Close Video Player

http://www.youtube.com/watch?v =l7qTK0GCdGU

Skyline is a proad partner of Kings Island. They sell Skyline Chili in the park, have signage through out the park and host this food eating contest.

Crosstown Shootout

http://www.youtube.com/watch?v=GDrGNzYBdb8

Skyline is another proud sponser of the cincinnati crosstown shootout between the Cincinnati Bearcats and the Xavier Muskateers.

Crosstown Shootout

Click to Close Video Player

http://www.youtube.com/watch?v =GDrGNzYBdb8

Skyline is another proud sponser of the cincinnati crosstown shootout between the Cincinnati Bearcats and the Xavier Muskateers.

Cincinnati Reds

http://cincinnati.reds.mlb.com/cin/fan_forum/ingame_entertainment.jsp

Skyline Chili is a proad sponser of the Cincinnati Reds. They sponser two in game entertainment events, called the Skyline Chili Shuffle and Skyline Chili Step Up to the Mic. More information of these events are posted on this site.

Crosstown Showdown

http://www.tristatefootball.com/articles.asp?ArticleID=1479

This is an article about how Skyline started a tradition in sponsering the Crosstown Showdown. It has become the unofficial start to High School football season. Skyline has sponsered this event for the past 12 years.

All of Skyline's Partners

http://skylinechili.com/partners.php

This is a list Skyline chili's partners.

Red's Spring Training

http://www.azcentral.com/thingstodo/dining/articles/2010/03/03/20100303spring-training-dining.html?page=2#list

Even at Red's Spring Training in Arizona, they are eating Skyline Chili. Spreading the good taste all around!

Website

Skyline Chili Official Website

http://www.skylinechili.com

Skyline Chili on Twitter

http://twitter.com/Skyline_Chili

Follow Skyline Chili on Twitter. They have many competitions and share whats new in the company!

Skyline Chili on Facebook

http://www.facebook.com/SkylineChili

Skyline has a fan page on facebook. They post pictures and let you know of all the upcoming promotions.

Wikipedia

http://en.wikipedia.org/wiki/Skyline_Chili

Here is what Wikipedia has to say about Skyline. It gives a nice description of what Skyline is all about as well as some of its locations and references.

Advertising through "Word of Mouth"

Since Skyline has become a Cincinnati tradition a lot of their advertising and marketing is done for them through "word of mouth." When a customer likes a product they are going to tell others about it. This is how Skyline has built up such a strong reputation and strong brand loyalty

First experience at Skyline

http://www.youtube.com/watch?v=_c6Db6utces

First experience at Skyline

Click to Close Video Player

http://www.youtube.com/watch?v =_c6Db6utces

Timing Skyline orders

http://www.youtube.com/watch?v=dxI8LcZJ6Bk

Timing Skyline orders

Click to Close Video Player

http://www.youtube.com/watch?v =dxI8LcZJ6Bk

Different Ways to Eat Skyline

http://www.youtube.com/watch?v=qpI-NVTXic8&feature=related

Different Ways to Eat Skyline

Click to Close Video Player

http://www.youtube.com/watch?v =qpI-NVTXic8&feature=relat ed

Comments

Michael Heroux (4 months ago)

I thought that was pretty cool to see the original logo along with what the logo would have looked like if they took the picture of Cincinnati's skyline today.

James Reed (4 months ago)

I think is is amazing how the "My Girl" jingle really took skylines advertising to that next level. Do you think they will change to a new jingle in the future to keep intrest going?

Laura Becker (4 months ago)

I think that right now it is such a strong jingle, and everyone can sing along with it, that they will keep it for awhile.

Jaramy Carmody (4 months ago)

I love Skyline! It was nice to see our presenter from Sunrise give us a different view as well as your presentation. I wonder why Jim's agency is not referenced anywhere in here though. I would think he would be easy access to your group, and certainly worth a mention. There's still time. I don't mean to be critical. It's all constructive. I did like your presentation. You guys did a great job. I learned about how huge they are in the community. That's big for sure.

Laura Becker (4 months ago)

Yeah we are planning on it. We tried contacting him, he has not responded to us yet.

Tiffany Myers (4 months ago)

Even though I am from Columbus and there are Skylines, I had no idea it was that popular. I did not get a chance to grow up with eating Skyline, but the current generation may have that advantage. What would you recommend for Skyline's advertising to be stronger in Columbus? Where else should Skyline expand to in terms of location?

Chas Locey (4 months ago)

I really liked being able to see the progression of the ads and all the different places that Skyline advertises and promotions.

Elizabeth Capannari (4 months ago)

Were you able to find out how they choose "My girl" for all of their advertising?

David Smith (4 months ago)

It is nice to know that Skyline is involved with community sponsorships. This way, Skyline is able to give back while generating a positive attitude in the communities they help.

Amanda Mette (4 months ago)

I really enjoyed this assignment which allowed me to learn more about what Skyline does for their restaurants as well as in the community. It was also nice to hear what Sunrise Advertising does with Skyline in comparison.

Michael Hayes (4 months ago)

The "Word of Mouth" section was a cool idea to have, and it's great how you show how involved Skyline is within the community.

Michael Schneid (4 months ago)

i liked learning about the various event/things Skyline is a sponsor for. Like the Crosstown shootout, Reds, Kings Island. Im not from around here so I enjoy any chance I get to learn about the famous Skyline Chili. This page definitely was very helpful to me.

Alyssa Craig (4 months ago)

I thought the original logo was a great touch, and all the videos are really great picks.

David Themare (4 months ago)

Having both the guest speaker and your presentation definately gave me a better idea of Skyline's direction when it comes to advertising. I have lived in Cincinnati all my life and have eaten Skyline all of my life, so it is nice to know more about local businesses like this one.

Cameron Kowalski (4 months ago)

I think it's great that Skyline has become such a trademark for Cincinnati and the information provided here really shows why. What Skyline does for the community is awesome from the crosstown shootout to Reds games.