Crisco Advertising History

The original name of Crisco was 'Render Residue'.

Our original Apollo astronauts took a powdered form of Crisco with them into space. No one knows why.

If all the Crisco ever produced were put into the Grand Canyon, the views would be seriously compromised.

Strasser, who also has written a history of housework ( Never Done , LJ 5/1/81), explains how advertising techniques developed in the early years of this century, especially the brand-name concept, have shaped the modern American appetite for particular mass-produced goods. Beginning with Crisco in 1912, she describes various campaigns to sell new products, emphasizing how the goal from the outset has been "to make people want things," which puts profits ahead of consumer needs. The legacy has been pernicious: "a consumer culture that itself breeds constant discontent, depending always on individuals wanting more." Free enterprise advocates will take exception, but this thoughtful look at how Americans consume is worth anyone's time.

• Butter Flavor Crisco - Holiday Favorites brought to you by Loretta Lynn.  8 page magazine insert.

• Butter Flavor Crisco - Holiday Favorites brought to you by Loretta Lynn.  24 page booklet that came free with the purchase of one can of Butter Flavor Crisco.

• Crisco Country Favorites:  Loretta and her recipe for Doolittle's Cat-Head Biscuits can be found in Crisco Country Favorites, a 100-page recipe book currently being offered by Crisco and the Country Music Association (CMA).  Loretta's recipe is only one of the many favorite recipes by country music artists contained in the book.  

Crisco Shortening. Nicely illustrated with semi-color photographs. Includes sections on table serving and setting, history of Crisco and how it is made (factory pictures) Images of selected pages from this item are available.