Crisco Advertising History
Crisco, the all-vegetable shortening not only introduced a new way of cooking, but also introduced innovations in advertising, packaging, and even cooking! From their first print ad in 1912 to radio advertising in 1923 to television advertising in 1949, Crisco has been a pioneer in using new media to market their product to families. Learn about Crisco history, and in particular its advertising history, its famous cookbooks and vintage television ads.
Created by : Sundar Kadayam
Subject : Marketing and Advertising
Tags : cincinnati advertising museum, crisco ad history, crisco ads, crisco advertising, crisco commercials, crisco marketing, crisco television

Guide Creator

  • Sundar Kadayam

Current Editors

  • Mer Holthaus
  • Pete Blackshaw
  • Pete Healy
  • Steve Platt

Contributors

  • None
Section

Crisco History

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Crisco® - About Crisco
http://www.crisco.com/About_Crisco/History.aspx
HOME / ABOUT CRISCO. History. Crisco FAQs. Crisco, the all-vegetable ... The following timeline highlights Crisco "innovations" in advertising, packaging, ...
http://www.criscocanada.com/history.aspx
Crisco Canada offers Healthy Cooking Oil Recipes, Cooking Tips, Baking Ideas & Recipes using Olive ... Crisco, the all-vegetable shortening, introduced an ...
http://www.pg.com/translations/history_pdf/english_history.pdf
P&G Company History Timeline 1837 Today. First P&G Office, Sixth and Main ... Crisco, the first all-vegetable shortening that. changed the way consumers cooked. ...
http://www.answers.com/topic/crisco
Crisco American; trade name for hydrogenated vegetable shortening , first ... Procter and Gamble (American history) The J. M. Smucker Company (Public Company) ...
The Story of Crisco by Marion Harris Neil - Free eBook
http://manybooks.net/titles/neilm13281328613286-8.html
Free eBook: The Story of Crisco by Marion Harris Neil.  This is 279 pages long, with fascinating information about Crisco, and also 250 "tested recipes".

Some fun facts from the book ...

The original name of Crisco was 'Render Residue'.

Our original Apollo astronauts took a powdered form of Crisco with them into space. No one knows why.

If all the Crisco ever produced were put into the Grand Canyon, the views would be seriously compromised.

http://www.packagemuseum.com/exhibits/crisco01/crisco01.htm
The primary objective of The American Package Museum is to preserve and display specimens of American package design and branding from the early decades of the 20th ...
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Crisco and Trans Fat

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http://www.americanheart.org/presenter.jhtml?identifier=3048193
History of Trans Fat for Face the Fats ... Procter & Gamble introduces Crisco vegetable shortening in grocery stores. Crisco becomes the first of many ...
http://www.westonaprice.org/motherlinda/fats_crisco.html
... marketing ploy that was 1913's "The Story of Crisco", and the serious health consequences for the American ... Cooking and History. A Need Anticipated ...
http://marketplace.publicradio.org/display/web/2007/01/26/even_crisco_trims_the_trans_fat/
Even Crisco trims the trans fat : The big blue tub of vegetable shortening that many a pie ... Virgin record label is history. Even Crisco trims the trans fat ...
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Crisco Advertising History

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Satisfaction Guaranteed: Making of the American Mass Market, by Susan Strasser
http://www.amazon.com/Satisfaction-Guaranteed-Making-American-Market/dp/1588341461
From Library Journal:

Strasser, who also has written a history of housework ( Never Done , LJ 5/1/81), explains how advertising techniques developed in the early years of this century, especially the brand-name concept, have shaped the modern American appetite for particular mass-produced goods. Beginning with Crisco in 1912, she describes various campaigns to sell new products, emphasizing how the goal from the outset has been "to make people want things," which puts profits ahead of consumer needs. The legacy has been pernicious: "a consumer culture that itself breeds constant discontent, depending always on individuals wanting more." Free enterprise advocates will take exception, but this thoughtful look at how Americans consume is worth anyone's time.
http://marketplace.publicradio.org/display/web/2007/11/12/consumed3_pm_1/
Crisco: A marketing revolution : Crisco is a staple in many American kitchens ... Mom: a marketers dream -- and a product of marketing history, too. ...
http://www.knowthis.com/topic-areas/general/marketing-and-advertising-history.htm
... resources, reference and links related to the history of marketing and advertising. ... Crisco: A Marketing Revolution (history of well-known brand) Marketplace ...
http://www.js-modcult.bham.ac.uk/fetch.asp?article=Issue3_McDonald.pdf
The initial challenge for Crisco advertising was to dissociate the product from lard and to ... Hhttp://www.crisco.com/about/history/1870.aspH. 11 ...
http://www.tias.com/6859/PictPage/1920984841.html
... owners who sold their product, the manufacturers of CRISCO shortening provided special covers for this
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Crisco Cookbooks

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Crisco and Loretta Lynn
http://www.advertisingcookbooks.com/home/criscoandlorettalynn.htm
Loretta Lynn was a spokeswoman for Crisco in a national advertising campaign that ran from 1984 to 1988.  There were both television and print ads.

The recipe books and cookbooks that feature Loretta Lynn are:

  • Butter Flavor Crisco - Holiday Favorites brought to you by Loretta Lynn.  8 page magazine insert.
  • Butter Flavor Crisco - Holiday Favorites brought to you by Loretta Lynn.  24 page booklet that came free with the purchase of one can of Butter Flavor Crisco.
  • Crisco Country Favorites:  Loretta and her recipe for Doolittle's Cat-Head Biscuits can be found in Crisco Country Favorites, a 100-page recipe book currently being offered by Crisco and the Country Music Association (CMA).  Loretta's recipe is only one of the many favorite recipes by country music artists contained in the book.  
Recipes for Good Eating (Crisco)
http://www.oldcookbooks.com/product/27
Charming and attractive recipe booklet produced by Proctor and Gamble to promote Crisco. Cookies, biscuits, cakes, pastries, breads and more.
The Why's of Cooking, 1922
http://library.duke.edu/digitalcollections/eaa.CK0076/
From the Duke Digital Collection:

Crisco Shortening. Nicely illustrated with semi-color photographs. Includes sections on table serving and setting, history of Crisco and how it is made (factory pictures) Images of selected pages from this item are available.
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Crisco Vintage Television Ads

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http://www.youtube.com/watch?v=Lz_m7XXZPtM

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http://www.youtube.com/watch?v =Lz_m7XXZPtM
http://www.youtube.com/watch?v=4iZ4XP1wXCo
Cold fried chicken!


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http://www.youtube.com/watch?v =4iZ4XP1wXCo
Cold fried chicken!

http://www.youtube.com/watch?v=a8obJxYel9c
Cold fried chicken ... again!


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http://www.youtube.com/watch?v =a8obJxYel9c
Cold fried chicken ... again!

http://www.youtube.com/watch?v=Jzd97ID6WhM
Oil and vinegar don't mix ... or do they?


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http://www.youtube.com/watch?v =Jzd97ID6WhM
Oil and vinegar don't mix ... or do they?

http://www.youtube.com/watch?v=WN7iNvFroEU

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http://www.youtube.com/watch?v =WN7iNvFroEU
http://www.youtube.com/watch?v=CeCzTaM3PgY

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User Contributions

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Crisco Internationally: Japan
http://myhome.cururu.jp/kunpu/blog/article/21000415359
Blogpost by homemaker in 2006 on "Cururu" social network site bemoaning the banning of further imports of Crisco by the Japanese Ministry of Health on the basis of concerns about trans-fats.

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