Super Bowl Commercials: Beer and Liquor
Some football fans are just as eager for each year's Super Bowl commercials as they are for gridiron action, and many of THEM are eager for beer commercials. Long a staple of Super Bowl advertising campaigns, beer ads (in particular) have become some of viewers' most favorite clips, as well as some of the most controversial. Supporters feel the beer ads are among the most creative of the bunch, while critics claim that they encourage underage drinking. From the Budweiser Clydesdale horses to "WHASSUP??" greetings, beer and liquor ads nonetheless sport a hardcore group of fans/supporters who can't wait for next year's offerings. And as the 2010 Super Bowl nears, some wonder: will a long-standing national policy against liquor ads eventually cease?
Created by : Susan MacDonald
Subject : Marketing and Advertising
Tags : advertising, anheuser busch, beer, budweiser, commercials, guinness, heineken, liquor, museum of advertising, sam adams, super bowl

Guide Creator

  • Susan MacDonald

Current Editors

  • Mer Holthaus
  • Sundar Kadayam

Contributors

  • None
Section

Overview of Super Bowl Beer & Liquor Ads

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Overview of Super Bowl Beer & Liquor Ads
They've become a staple of the American diet for campy, intriguing, creative and downright in-your-face Super Bowl ads: promotions for beer and liquor.
Super Bowl Beer Commercials and More -- Beer Info
http://www.beerinfo.com/index.php/pages/commercialssuperbowl.html
This Beer-focused site contains links to various genres of beer commercials: Super Bowl bows, beer babes, funny spots, Bud Light ads, Heineken, ads, Guinness, even ads featuring (yes, you heard it correctly) dogs.
SuperBowl-Ads.com
http://www.superbowl-ads.com/
This collector site also contains tons of background information, links and YouTube links to favorite Super Bowl ads, many of which promote beer/liquor.
Super Bowl Ads: Beer Institute - SPIKE
http://www.spike.com/superbowl/18512
SPIKE powered by IFILM - The online source for Super Bowl commercials.
2008 Super Bowl: Water Beats Out Beer...in Super Bowl Ads Only Of Course
http://www.liquorsnob.com/archives/2008/02/water_beats_out_beer_in_super_bowl_ads.php
Advertisements for vitamin-enhanced water beat out beer for top-viewed advertising airtime during Sunday's Super Bowl, according to TiVo's annual analysis of top-rated commercials.

"Anheuser-Busch has always placed multiple ads on our list, but this year they only got one spot. Interestingly enough, in the place of beer ads, we saw two new water ads," said Todd Juenger, vice president of audience research at the digital video recording company in a phone interview.
Beer: The Real Celebrity of Super Bowl Commercials
http://www.findingdulcinea.com/features/feature-articles/2009/jan/Beer-The-Real-Celebrity-of-Super-Bowl-Commercials.html
Never absent from the Super Bowl lineup, Bud and Bud Light have become staples of the championship roster. From their inaugural Bud Bowl, to their culture-infecting Wassup” series of ads, to the their collection of burping frogs and lizards, the St. Louis beer company has become the most dependable vender of the football season.
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Videos: Some Favorite Super Bowl Beer ads

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http://www.youtube.com/watch?v=h7YJ3grZHZ0&feature=user
What's Behind those funny Super Bowl beer Ads? ... of about 300 million that is one gallon of beer for every man, women and child in America. In effect ...

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http://www.youtube.com/watch?v =h7YJ3grZHZ0&feature=user
What's Behind those funny Super Bowl beer Ads? ... of about 300 million that is one gallon of beer for every man, women and child in America. In effect ...
http://www.youtube.com/watch?v=JJmqCKtJnxM
WASSUP????? When introduced in 2008, it became an international introduction for "what's up?"

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http://www.youtube.com/watch?v =JJmqCKtJnxM
WASSUP????? When introduced in 2008, it became an international introduction for "what's up?"
http://www.youtube.com/watch?v=aS3op_7QVIY
Louie the Lizard his his lizard friend Frankie take on the Budweiser frogs in this classic sequence from 1997.

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http://www.youtube.com/watch?v =aS3op_7QVIY
Louie the Lizard his his lizard friend Frankie take on the Budweiser frogs in this classic sequence from 1997.
http://www.youtube.com/watch?v=PQLPmaYRoGI
http://www.iwatchtvonmypc.comFunny commercial by budlight ads, super bowl 2008 2009 you should watch it. Best beer commercial

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http://www.youtube.com/watch?v =PQLPmaYRoGI
http://www.iwatchtvonmypc.comFunny commercial by budlight ads, super bowl 2008 2009 you should watch it. Best beer commercial
http://www.youtube.com/watch?v=ZyUENUFCkdE
Budweiser Beer 2008 Super Bowl Commercial Super... 171,325 views ... Automatically share your ratings, favorites, and more on Facebook, Twitter, and Google ...

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http://www.youtube.com/watch?v =ZyUENUFCkdE
Budweiser Beer 2008 Super Bowl Commercial Super... 171,325 views ... Automatically share your ratings, favorites, and more on Facebook, Twitter, and Google ...
http://www.youtube.com/watch?v=uA5k1zekDlU
Anheuser-Busch, the Super Bowl's largest advertiser, gives a sneak preview of the commercials fans can expect for the big game on Sunday, February 4.The beer...

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http://www.youtube.com/watch?v =uA5k1zekDlU
Anheuser-Busch, the Super Bowl's largest advertiser, gives a sneak preview of the commercials fans can expect for the big game on Sunday, February 4.The beer...
http://www.youtube.com/watch?v=ug6Me4hboTU&feature=related
http://superbowlxliiads.comIn this Super Bowl commercial you will see a plug for the beer Budweiser. This is one of my favorite commercial because I am a ro...

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http://www.youtube.com/watch?v =ug6Me4hboTU&feature=relat ed
http://superbowlxliiads.comIn this Super Bowl commercial you will see a plug for the beer Budweiser. This is one of my favorite commercial because I am a ro...
http://www.youtube.com/watch?v=ACvtzOlrOsM
Super Bowl XLIII Commercial Doritos Beer Ad Funny Exclusive New Flavor Pitch ... Automatically share your ratings, favorites, and more on Facebook, Twitter, and Google ...

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http://www.youtube.com/watch?v =ACvtzOlrOsM
Super Bowl XLIII Commercial Doritos Beer Ad Funny Exclusive New Flavor Pitch ... Automatically share your ratings, favorites, and more on Facebook, Twitter, and Google ...
http://www.youtube.com/watch?v=Zdi3yV5d6lY&eurl=http://www.mahalo.com/Super_Bowl_Commercials_2008
http://superbowlxliiads.comBud Light Beer Guy Flying Super Bowl Commercial.Super Bowl 42 New York Giants vs New England Patriots XLIIThis Super Bowl Commerci...

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http://www.youtube.com/watch?v =Zdi3yV5d6lY&eurl=http://w ww.mahalo.com/Super_Bowl_Comme rcials_2008
http://superbowlxliiads.comBud Light Beer Guy Flying Super Bowl Commercial.Super Bowl 42 New York Giants vs New England Patriots XLIIThis Super Bowl Commerci...
http://www.youtube.com/watch?v=I-XbmIntWn8
Will Ferrell's Bud Light commercial which I thought was probably the funniest this year...For more videos, games, photos,etc.... CHECK OUT: http://www.uberlo...

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http://www.youtube.com/watch?v =I-XbmIntWn8
Will Ferrell's Bud Light commercial which I thought was probably the funniest this year...For more videos, games, photos,etc.... CHECK OUT: http://www.uberlo...
http://www.youtube.com/watch?v=dAsPkl6ygvw&eurl=http://www.mahalo.com/Super_Bowl_Commercials_2008
http://superbowlxliiads.comBud Light Cavemen Caveman Invent Wheel andBeer Cooler 2008 Super Bowl Commercial.Super Bowl 42 New York Giants vs New England Patr...

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http://www.youtube.com/watch?v =dAsPkl6ygvw&eurl=http://w ww.mahalo.com/Super_Bowl_Comme rcials_2008
http://superbowlxliiads.comBud Light Cavemen Caveman Invent Wheel andBeer Cooler 2008 Super Bowl Commercial.Super Bowl 42 New York Giants vs New England Patr...
http://www.youtube.com/watch?v=bOuI3eVUQY8
Hate apologizing to your girlfriend? Get the Apology-Bot 3000 to do it for you. ... racy and racism, you need to spend less time on youtube and more time in school ...

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http://www.youtube.com/watch?v =bOuI3eVUQY8
Hate apologizing to your girlfriend? Get the Apology-Bot 3000 to do it for you. ... racy and racism, you need to spend less time on youtube and more time in school ...
http://www.youtube.com/watch?v=z5uxs4wQAhI
2007 Super Bowl Commercials - Bud Light, Axe, ChainsawVery Funny! ... Automatically share your ratings, favorites, and more on Facebook, Twitter, and Google Reader with YouTube ...

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http://www.youtube.com/watch?v =z5uxs4wQAhI
2007 Super Bowl Commercials - Bud Light, Axe, ChainsawVery Funny! ... Automatically share your ratings, favorites, and more on Facebook, Twitter, and Google Reader with YouTube ...
http://www.youtube.com/watch?gl=DE&hl=de&v=vvQK9myP884&feature=related
I put together some really funny beer commercials for you to enjoy

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http://www.youtube.com/watch?g l=DE&hl=de&v=vvQK9myP8 84&feature=related
I put together some really funny beer commercials for you to enjoy
http://www.youtube.com/watch?v=c5w-rZ4s4_M
Rock Paper scissors throw a rock bud lightSuper bowl XLI Commercial ad 2007 ... Automatically share your ratings, favorites, and more on Facebook, Twitter, and ...

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http://www.youtube.com/watch?v =c5w-rZ4s4_M
Rock Paper scissors throw a rock bud lightSuper bowl XLI Commercial ad 2007 ... Automatically share your ratings, favorites, and more on Facebook, Twitter, and ...
http://www.youtube.com/watch?v=cgSKwpw2buI
Top Ten Super Bowl Ads 2008 - Commercials from ... 2,545,501 views ... Automatically share your ratings, favorites, and more on Facebook, Twitter, and Google ...

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http://www.youtube.com/watch?v =cgSKwpw2buI
Top Ten Super Bowl Ads 2008 - Commercials from ... 2,545,501 views ... Automatically share your ratings, favorites, and more on Facebook, Twitter, and Google ...
http://www.youtube.com/watch?v=4d3w3fVSSpQ
http://www.iwatchtvonmypc.comfunny commercial by bud light super bowl 2008 indian chinese german funny accent bood light thai

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http://www.youtube.com/watch?v =4d3w3fVSSpQ
http://www.iwatchtvonmypc.comfunny commercial by bud light super bowl 2008 indian chinese german funny accent bood light thai
http://www.youtube.com/watch?v=gkCqjQVqWNs

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http://www.youtube.com/watch?v =gkCqjQVqWNs
http://www.youtube.com/watch?v=eCRu6KCEEFI

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http://www.youtube.com/watch?v =eCRu6KCEEFI
Section

Books & Articles about Super Bowl Advertising

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Amazon.com: The Super Bowl of Advertising: How the Commercials Won the Game (9781576601310): Bernice Kanner: Books
http://www.amazon.com/Super-Bowl-Advertising-Commercials-Game/dp/1576601315
http://blog.newsweek.com/blogs/thegaggle/archive/2010/01/14/from-beer-ads-to-political-spots-will-a-supreme-court-case-change-the-future-of-super-bowl-commercials.aspx
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Critics Corner: Underage Drinking, Hard-Liquor Ads, Free Speech and More...

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Bolstered by studies that indicate so, some critics say that Super Bowl ads - worshipped as they are for creativity - also promote underage drinking because teens are some of their most ardent viewers.
http://www.marininstitute.org/alcohol_industry/ad_alert.htm
Budweiser's Super Bowl Beer Ads Fuel Underage Drinking. Bud and Bud Light ads using ... Using animals in beer ads, like the baby Clydesdale, sheep and bear in Bud and ...
http://www.medialifemagazine.com/artman2/publish/Younger_viewers_49/Kids_group_End_Super_Bowl_beer_ads.asp
(2008): "... the Marin Institute, an alcohol watchdog group based in San Rafeal, Calif. Marin is calling on National Football League commissioner Roger Goodell and Anheuser-Busch chief executive August Busch IV to stop advertising and marketing beer during the Super Bowl.

The reason?

Seventeen million kids will be watching Sunday’s game, according to Marin, and alcohol advertising has been tied to increased underage drinking. Considering Budweiser annually produces the funniest, most well-received ads, Marin believes the ads put kids at risk."
http://www.youtube.com/watch?v=kt72YcTMd08&feature=user
The Marin Institute's YouTube Video highlights how many times teens/viewers are exposed to positive beer messages during one Super Bowl event - part of its campaign to discourage underage drinking and to eliminate beer/liquor ads from the Super Bowl line-up. Considering that Anheuser-Busch and other liquor firms are among the event's most avid advertisers, the institute faces an uphill battle.

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http://www.youtube.com/watch?v =kt72YcTMd08&feature=user
The Marin Institute's YouTube Video highlights how many times teens/viewers are exposed to positive beer messages during one Super Bowl event - part of its campaign to discourage underage drinking and to eliminate beer/liquor ads from the Super Bowl line-up. Considering that Anheuser-Busch and other liquor firms are among the event's most avid advertisers, the institute faces an uphill battle.
http://www.youtube.com/watch?v=C5q3CXf0os4&feature=related
Free the Bowl of Beer Ads. Hello, you either have JavaScript turned ... Automatically share your ratings, favorites, and more on Facebook, Twitter, and Google ...

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http://www.youtube.com/watch?v =C5q3CXf0os4&feature=relat ed
Free the Bowl of Beer Ads. Hello, you either have JavaScript turned ... Automatically share your ratings, favorites, and more on Facebook, Twitter, and Google ...
http://blogs.reuters.com/mediafile/2009/01/16/its-super-bowl-time-and-that-means-beer-ads/
"Moreoever, the company has to rebuild some bridges after the rush of bad publicity that came with the takevoer last year by InBev (Think foreign super-company taking over American beer icon and youll get a sense how this thing was being played)."
http://www.aef.com/industry/news/data/hot_issues/2046
Despite protests to the contrary, expect cable TV networks to begin relaxing their policies against accepting liquor ads nationally over the next year, industry insiders say.

Although commercials for hard liquor pop up locally, most cable networks say they have policies against accepting liquor advertising nationally. And with the recent uproar over broadcast giant NBC's decision to accept liquor advertising -- culminating in an about-face last March -- cable networks aren't ready to admit they plan to accept liquor advertisers with open arms.

Reluctance easing

But such reluctance will change soon, says Tom Pirko, a beverage industry analyst with BevMark, Santa Barbara, Calif.

"It's just a matter of time before TV networks in general relax their national liquor ad policies, and the cable networks will go first," Mr. Pirko says. "It's inevitable because there is a great desire among liquor marketers to reach these audiences, and an equal desire for cable networks to welcome that money."
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Take-offs on Super Bowl beer ads

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Sometimes, the consumer-created ads that evolve from the real even are as creative and funny as the million-dollar productions from national agencies.
http://www.youtube.com/watch?v=H7VUTFp2UE4
SOOO excited to launch our first "real" commercial for Popchips!! We had such a great time filming and couldn't ask for a better company to work ...

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http://www.youtube.com/watch?v =H7VUTFp2UE4
SOOO excited to launch our first "real" commercial for Popchips!! We had such a great time filming and couldn't ask for a better company to work ...
http://www.youtube.com/watch?v=1CKYovY570U&feature=related
Starring Mark Ryan, Dennis Hemphill jr, Ashley Rose, Danforth France, Jeff Dean, Brion Rose

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http://www.youtube.com/watch?v =1CKYovY570U&feature=relat ed
Starring Mark Ryan, Dennis Hemphill jr, Ashley Rose, Danforth France, Jeff Dean, Brion Rose
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