Doritos "Power of the Crunch" Super Bowl Commercial: The magical crunch makes every one's dreams come true, until it comes to a crunch-ing end!

Doritos "Crystal Ball" Super Bowl Commercial - The things that the crystal ball can arrange ... or, maybe, not!

Doritos "Mouse Trap" Super Bowl Commercial: This funny ad spot shows a man using Doritos as bait in his mouse trap. Just watch what happens when he crunches into his Doritos!

Doritos "Checkout Girl" Super Bowl Commercial: This checkout girls gets all excited about all the new Doritos flavors.

Doritos "Jay Leno" Super Bowl Commercial: A younger Jay Leno peddles the all-American Doritos crunch! Interesting to see how the US saw Japan as the competitor back in 1989 - just how the world has changed!

Lays "MC Hammer" Super Bowl Commercial: Kids lose their ball over a neighbor's fence, and offer him a bag of Lay's. The neighbor tosses back the ball, and several other things ... you have to see this!

Lays "Old man and woman" Super Bowl Commercial - In this ad spot, an old man and old woman fight over a bag of Lays chips dropped by their son.

Baked Lays "Miss Piggy" Super Bowl Commercial - Miss Piggy surely knows how to make an entrance in this classic ad for Baked Lays.

Lays "Wavy Lay's Elijah Wood" Super Bowl Commercial: This ad features Elijah Wood and an old Jack Palance.

Lays "Elijah Wood meets Dan Quayle" Super Bowl Commercial - Elijah Wood demonstrates the negotiating power of Lays chips. Features Dan Quayle and Troy Aikman exchanging coveted things for Lays chips!

Planters Nuts "Unibrow girl" Super Bowl Commercial: This ad spot features a slightly unattractive lady walking around the city, with guys flocking to her as if she were a beauty queen. See why in this funny and attention-grabbing commercial!

"It wasn't just the Arizona Cardinals who met their match in the Super Bowl so did Madison Avenue.

And it could be a game-changer. For the first time, it wasn't an ad agency that created the best-liked Super Bowl commercial. It was two unemployed brothers from Batesville, Ind., whose ad for Doritos — created for an online contest for amateurs — won them $1 million from Doritos maker Frito-Lay, and leaves ad pros with a lot of 'splaining to do."

"Who won Super Bowl XLIII?

No, not the game on the field. The really important game that is about winning consumers' hearts, minds and pocketbooks. The one that prompted advertisers to shell out $3 million (on average) for a 30-second spot during Sunday's Super Bowl broadcast on NBC."